Our story

Watching kids struggle with emotions is close to our hearts, after seeing it first-hand during our daughter’s cancer journey. One daughter, not having the energy to speak and the other quietly hiding the pain away. This is why Boo exists. Helping kids know that it is OK to not be OK, and helping them let other people know how they are really feeling. Sticking a Boo Badge emotion on Boo, supports the child so we as parents and caretakers can support them when needed.

-Katie xx

To date

We have donated over 20% of all My Buddy Boos to children in hospital that are diagnosed with cancer or other life-threatening illnesses. Plus with the help of our generous ‘Boo Crew’ customers, we have gifted an extra 25% of stock! Boo has helped with port access, explaining procedures & identifying emotions. We would love to see every child that walks into a hospital, walk out with a Boo. We will continue to donate... this is our mission.